Arable

Arable Water helps farmers make data-driven irrigation decisions. Our challenge was to present complex agricultural data in a clear, actionable way while gaining user trust.

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After the first year, the app became a trusted tool, with many farmers relying on it for irrigation decisions. Building on this trust, we introduced Arable’s suggestions (field status) to add more value.

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Through iterative design and close collaboration, we refined Arable's field status and improved usability based on user feedback, creating a more intuitive and actionable interface.